The Three Types of Variance That Matter
Most budget reviews focus on the obvious stuff — sales up, expenses down, celebrate. Sales down, expenses up, panic. But variance analysis isn't about good news or bad news. It's about understanding the mechanics of your business.
Timing Variance
When revenue or expenses hit different months than expected. This happens more than you think — customer payments delayed by their approval processes, seasonal shifts in buying patterns, or supplier invoicing cycles that don't match your planning assumptions.
Volume variance tells you about market demand and your ability to predict customer behavior. Price variance reveals how well you understand your competitive position and cost pressures. Each type requires different responses.
We've seen businesses panic over budget variances that were actually positive indicators of growth opportunities, and others dismiss concerning trends as "one-time events" until they became patterns.